Making money for dating
A year after she was ousted from Tinder and nine months after she sued the company for sexual harassment, Wolfe is back with a dating app of her own, dubbed Bumble.
In essence, the app is an attempt to answer her train of questions above.
Wouldn’t it be nice if you could just get up and say ‘Hi?
’ And wouldn’t it be nice if there was no way he would think you were desperate or weird if you did?
“This could change the way women and men treat each other, women and men date, and women feel about themselves.” Bumble launched about six months ago and seems to be catching on.
With around half a million users sending 200,000 messages per day, it’s growing about 15% every week, Wolfe claims. While Bumble has not yet monetized and won’t disclose the details of its funding, Wolfe’s partner and major funder is Andrey Andreev, founder of Badoo, the multi-billion dollar European social network.
One of Wolfe’s major contributions to Tinder was her ability to get college students to download the app.
A former member of Kappa at Southern Methodist University, Wolfe shows up at sororities with yellow balloons, cartons of yellow Hanky-Panky lacy underwear, and always, she says, “a cute purse.” Then she hands out a thong to each sorority sister who sends out 10 invitations to Bumble.
“I don’t think it’s been socially acceptable for women to drop out of college and start a tech company.” Wolfe is adamant that “Bumble has nothing to do with Tinder,” but the comparisons are inevitable—they have similar matching mechanisms (the swipe) similar designs (Tinder designers Chris Gulczynski and Sarah Mick also designed Bumble) and similar marketing on college campuses.Fastlove is the North West leader in speed dating events for single professionals.Fastlove have been running events and online for 10 years, our events are highly successful and well recommended.For Wolfe, 25, that key difference is about “changing the landscape” of online dating by putting women in control of the experience.“He can’t say you’re desperate, because the app made you do it,” she says, adding that she tells her friends to make the first move and just “blame Bumble.” Matches expire after 24 hours, which provides an incentive for women to reach out before it’s too late (the women-message-first feature is only designed for straight couples—if you’re LGBTQ, either party can send the first message.) Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.